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Bachelor's in Global Communication and Management (GCM) at Zhejiang University International Business School is a four-year English-taught BA launched for international students from 2020. It combines management, finance, communication, and China studies, building bilingual Chinese–English ability and cross-cultural skills for careers spanning management, business, communications, and marketing. Students study on the Haining International Campus with internship and industry practice opportunities, including partnerships such as a six-month-plus practical training pathway with leading firms.