Programs

The English-taught Accounting programme at BNBU follows a whole-person education model for professionally grounded accounting careers. Courses align with international professional standards and evolving information technology in the field. Professional accreditation pathways help strengthen recognition for graduates.

This English-taught Applied Economics bachelor's at BNBU combines liberal-arts general education with business and economics specialisation. Students develop critical faculties and a practical professional orientation while building lifelong learning habits. The pathway balances broad education with applied economics expertise.

BNBU's English-taught Business Analytics bachelor's focuses on using data and analytical methods to support business decisions. Students study at BNBU in Zhuhai under English-medium instruction, receiving an HKBU bachelor's degree and BNBU graduation certificate. The programme sits within BNBU's business and management portfolio.

BNBU's English-taught BBA (Hons) in Culture, Creativity and Management prepares students to manage cultural capital in fast-growing creative industries. Study joins business management principles with cultural and creative practice under a liberal-arts philosophy. Graduates are positioned for roles linking artistic production with enterprise and cultural development.

BNBU's English-taught Digital Media Management bachelor's prepares students to lead and operate in digital media organisations. Study sits within BNBU's English-medium creative and management offerings in Zhuhai, with an HKBU bachelor's degree and BNBU graduation certificate on completion. The pathway targets management roles across digital content and media businesses.

BNBU's English-taught e-Business Management and Information Systems (EBIS) programme trains dual-skilled graduates in business management and information technology. Students learn to use IT and business analytics in big-data settings, including data-mining approaches to large information flows. An internationally trained faculty supports the pathway.

BNBU's English-taught Entrepreneurship and Innovation bachelor's develops an entrepreneurial mindset—creative, opportunistic, and proactive thinking for uncertain environments. Students learn to navigate complexity and change while building skills to design and pursue new opportunities. The programme aims to prepare graduates to act inventively in careers and ventures.

Established in 2005 in BNBU's Division of Business and Management, this English-taught Finance bachelor's prepares professionals in financial investment and financial management. The curriculum is evolving with financial technology and related research themes. It remains one of the division's established, high-demand business pathways.

BNBU's English-taught Financial Mathematics bachelor's joins finance, economics, mathematics, statistics, and computing. Students learn tools used in product design, hedging, risk management, and portfolio optimisation—skills valued by banks, funds, insurers, and other financial institutions. The programme addresses the growing complexity of modern financial markets, including in China.

BNBU's English-taught Globalisation and Development (GAD) programme joins international affairs with STEM-aware digital literacy for future decision-makers. Students develop an international mindset for work in public administration, corporations, NGOs, finance, and think-tanks in China or worldwide. Coursework explores emerging markets across the Global South alongside established global systems.

BNBU's English-taught Management of Human Resources bachelor's focuses on how organisations recruit, develop, evaluate, and maintain productive employee relations. Students learn to plan HR activities so that people practices support organisational goals and performance. The pathway prepares graduates for HR roles that shape workplace attitude, behaviour, and results.

This English-taught Marketing Management bachelor's at BNBU pairs liberal-arts general education with business and specialised marketing study. Students learn the knowledge expected of contemporary business leaders while deepening marketing management expertise. Whole-person education and lifelong learning sit alongside professional marketing training.

BNBU's English-taught Tourism, Hospitality and Event Management bachelor's prepares students for tourism, hospitality, and events careers. Students study at BNBU in Zhuhai under an English-medium liberal-arts model, receiving an HKBU bachelor's degree and BNBU graduation certificate. The programme sits within BNBU's business and management offerings.