Programs

BNBU's English-taught Management of Human Resources bachelor's focuses on how organisations recruit, develop, evaluate, and maintain productive employee relations. Students learn to plan HR activities so that people practices support organisational goals and performance. The pathway prepares graduates for HR roles that shape workplace attitude, behaviour, and results.

This English-taught Marketing Management bachelor's at BNBU pairs liberal-arts general education with business and specialised marketing study. Students learn the knowledge expected of contemporary business leaders while deepening marketing management expertise. Whole-person education and lifelong learning sit alongside professional marketing training.

The English-taught Media and Communication Studies (MCOM) bachelor's at BNBU combines media literacy with communication theory and creative practice for a converged media world. Students examine media systems in and beyond China and analyse media's social role. The programme admits mainland and international students and balances critical theory with creative skill.

BNBU's English-taught Media Arts and Design programme develops creative professionals for media arts and creative industries in China and abroad. Students work across visual art, photography, digital audio-visual design, interactive and game design, programming for artists, and social design. The interdisciplinary curriculum targets digital entertainment and cultural-industry demand.

BNBU's English-taught Musical Arts bachelor's develops performance and musical study within BNBU's creative arts environment in Zhuhai. Students pursue undergraduate musical training under English-medium instruction, earning an HKBU bachelor's degree with a BNBU graduation certificate. The programme forms part of BNBU's culture and creativity offerings.

BNBU's English-taught Public Relations and Advertising programme is taught by internationally trained faculty with industry experience. Students study communication, advertising, and public relations theory alongside competitions and internships. The goal is integrated-media PR and advertising talent for contemporary practice.

This English-taught Statistics bachelor's at BNBU builds a broad statistical foundation for industry, business, or postgraduate study. Students learn to tackle statistical problems with confidence as methods grow more central to economic, industrial, agricultural, and technological work. The curriculum emphasises both solid theory and applied problem-solving.

BNBU's English-taught Tourism, Hospitality and Event Management bachelor's prepares students for tourism, hospitality, and events careers. Students study at BNBU in Zhuhai under an English-medium liberal-arts model, receiving an HKBU bachelor's degree and BNBU graduation certificate. The programme sits within BNBU's business and management offerings.